Written by one of the leading minds in business and technology, this book presents a number of real case studies on business transformation and business model innovation. Drawing upon examples all over the globe from companies in the US, Europe and India, it covers business models in both developed and emerging markets. Concepts introduced in the award-winning New Age of Innovation book co-authored by C K Prahalad and M S Krishnan are extended here in the form of engaging examples of firms leveraging their technology and social architectures to deliver personalized value to their customers. Those interested in business model innovation will find this a particularly valuable resource in keeping up with the changing business scene in the age of technology.