The text offers advice and insight as to how to find a fresh approach to writing in one's genre, with an emphasis towards the mass media (television, movie) writer. It is not a beginning writing book so much as a book intended to give the tired, but working writer a fresh jump start. The text is divided into three large sections, each tackling a different aspect of the writing process. The first section discusses media in general, and the concept of how to find a fresh story in a world full of repeats and reboots. The second section discusses genre, and helps the reader really flesh out the particular aspects of one's genre. Finally, the last section is all about getting one's work read and published, with an emphasis on mastering one's genre. Each section contains more specific chapter topics, and each chapter includes writing prompts, exercises, and examples of published texts. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)