<P style="MARGIN: 0px">Now fully updated, <B> <I>Marketing in the Moment, Second Edition</B> </I> is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing.</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Drawing on his extensive experience working with companies of all sizes, Michael Tasner helps you move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner assesses and distills each of today's most valuable options, helping you identify and leverage your own best opportunities.</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Tasner reveals which new marketing technologies deliver the best results (and which hardly ever pay for themselves)... how to complete digital marketing projects faster and at lower cost... how to build realistic, focused action plans for the next three, six, and twelve months. This edition's coverage includes:</P> <UL> <LI> <DIV style="MARGIN: 0px">New ways to profit from emerging "Web 3.0" platforms and interaction methods</DIV> </LI> <LI> <DIV style="MARGIN: 0px">An all-new chapter on Pinterest, Instagram, and emotion-driven "picture marketing"</DIV> </LI> <LI> <DIV style="MARGIN: 0px">How to leverage high-value Google Hangouts video marketing</DIV> </LI> <LI> <DIV style="MARGIN: 0px">New SEO marketing tactics to supercharge your content marketing</DIV> </LI> <LI> <DIV style="MARGIN: 0px">Practical solutions for marketing on tablets and Android devices</DIV> </LI> <LI> <DIV style="MARGIN: 0px">The latest "laws" of mobile marketing</DIV> </LI> <LI> <DIV style="MARGIN: 0px">How to create mobile marketing apps fast</DIV> </LI> <LI> <DIV style="MARGIN: 0px">How to audit and optimize your current web/digital marketing programs</DIV> </LI> <LI> <DIV style="MARGIN: 0px">Cost-saving "open source" techniques that leverage others' hard work</DIV> </LI> <LI> <DIV style="MARGIN: 0px"> <I>And much more…</DIV> </LI> </UL> </I> <P style="MARGIN: 0px">Thousands of entrepreneurs, business owners, technologists, executives, and marketing professionals have already benefited from the first edition of this book. Now, it's even more valuable. Whatever and wherever you sell, <B> <I>Marketing in the Moment, Second Edition</B> </I> will help you build leads, traffic, sales, market share - and <I>profits!</P> </I>