Bruce Clay, whose search engine consultancy predates Google, shares with you all you need to know about SEO in this comprehensive yet plain-English treatment. Search Engine Optimization All-in-One For Dummies contains separate ten books covering the following: <br />• How Search Engines Work<br />• Keyword Strategy<br />• Competitive Positioning<br />• SEO Web Design<br />• Creating Content<br />• Linking<br />• Optimizing the Foundations<br />• Analyzing Results<br />• International SEO<br />• Search Marketing