The first book on the fashion brand Zadig & Voltaire, the rock-and-roll rebels of ready-to-wear. In 1997, Thierry Gillier decided to create a new kind of luxury. Zadig & Voltaire—a name signifying audacity and bravery inspired by an influential work by author and philosopher Voltaire—was a concept store ahead of its time, which has grown from its first shop in Paris to over two hundred shops worldwide, from London and New York to Tokyo and Istanbul. This book celebrates the journey of a brand with a strong counterculture spirit that is enjoying undeniable success in the high-end ready-to-wear market. Elaborate cashmere sweaters adorned with rock-and-roll messages, intricate mesh jerseys, and meticulously made distressed jeans are hallmarks of the casual luxury of Zadig & Voltaire. Lavishly illustrated with unpublished photos of signature looks, inspirations, and celebrity clients, and featuring an insightful interview with Gillier, This Book Is Zadig! captures the essence of a radical French brand that has managed to transcend fashion and nationality and effortlessly enter into American popular culture.