<p> "A no does not mean that you should give up; on the contrary, a no means you should keep at it."</p><p> -Martin Limbeck</p><p> Selling is easy if you can offer the lowest price or a top brand that everyone wants. But what if you don't? What if the client says no?</p><p> In sales, rejection comes with the territory. You will hear no, and you will hear it frequently. It's normal. What's important is what you do with that no . . .</p><p>The right attitude toward selling is your key to success. Passion, pride, and perseverance are your most important assets. <em>NO Is Short for Next Opportunity</em><em> </em>will inspire you to develop the proper mindset for selling and to seal more deals.</p><p> "This book is not an option for anyone who has ever heard the word 'no'-buy it and read it today and start getting 'yes' tomorrow."</p><p> -Jeffrey Gitomer, author of <em>The Little Red Book of Selling</em></p><p> "This book will keep you going and growing throughout your career. I recommend it."</p><p> -Mark Sanborn, author of <em>The Fred Factor</em><em> </em>and<em> </em><em>You Don't Need a Title to Be a Leader</em></p><p> "This book is bigger than sales. It's a book about lifelong success. Your success."</p><p> -Randy Gage, author of the <em>New York Times</em> bestseller <em>Risky Is the New Safe</em></p><p> "Read Martin Limbeck's book and you will learn how to get past the no and realize your true potential."</p><p> -Ron Karr, author of <em>Lead, Sell or Get Out of the Way</em></p><p> "Compelling, complete, and courageous, this book will show you how to sell successfully to others and how to overcome the objections of even your most important client-you. I got new ideas and a new sense of hope from the very first page!"</p><p> -Monica Wofford, CSP, CEO, Contagious Companies Inc. and author of</p><em>Make Difficult People Disappear</em><br/>