Learn how to run the “business end” of the leash The demand for skilled dog trainers, dog walkers, pet sitters, and dog daycare and boarding operators has never been greater. But, to succeed in these fields, you'll need more than dog expertise—you'll need business savvy as well.Veronica Boutelle, the industry's top consultant, writes for the non-business savvy dog pro, sharing the detailed information you need to start, operate, and prosper in the dog world in clear, easy-to-read language. This second edition, incorporating Veronica's ten years of experience helping dog pros succeed, included additional advice on packaging services, setting policies, and avoiding burnout, an expanded marketing chapter and resources section, and two entirely new chapters covering online marketing and developing the perfect staff.