<b><i>Business and Administrative Communication (BAC)</i></b> is <b>flexible, comprehensive &amp; up-to-date, specific &amp; interesting.<i>BAC</i></b> uses a rhetorical emphasis of audience, purpose, and context allowing communicators to shape their messages appropriately for all channels and purposes.<br><br><b><i>BAC</i></b> conveys the best possible advice to students while Connect Business Communication allows students to apply concepts and practice skills. In short -<b>Connect &#43; BAC = An effective communicator</b>