<p style="margin:0px">Will &quot;Big Data&quot; supercharge the economy, tyrannize us, or both?<b><i>Data Exhaust </b></i>is<b> <i></b></i>the definitive primer for everyone who wants to understand<i>all</i> the implications of Big Data, digitally driven innovation, and the accelerating Internet Economy. Renowned digital expert Dale Neef clearly explains:</p><ul><li><div style="margin:0px">What Big Data really is, and what's new and different about it</div></li><li><div style="margin:0px">How Big Data works, and what you need to know about Big Data technologies</div></li><li><div style="margin:0px">Where the data is coming from: how Big Data integrates sources ranging from social media to machine sensors, smartphones to financial transactions</div></li><li><div style="margin:0px">How companies use Big Data analytics to gain a more nuanced, accurate picture of their customers, their own performance, and the newest trends</div></li><li><div style="margin:0px">How governments and individual citizens can also benefit from Big Data</div></li><li><div style="margin:0px">How to overcome obstacles to success with Big Data – including poor data that can magnify human error</div></li><li><div style="margin:0px">A realistic assessment of Big Data threats to employment and personal privacy, now and in the future</div></li></ul><p style="margin:0px">Neef places the Big Data phenomenon where it belongs: in the context of the broader global shift to the Internet economy, with all that implies. By doing so, he helps businesses plan Big Data strategy more effectively – and helps citizens and policymakers identify sensible policies for preventing its misuse.</p><p style="margin:0px"></p><p style="margin:0px">By conservative estimate, the global Big Data market will soar past $50 billion by 2018. But those direct expenses represent just the &quot;tip of the iceberg&quot; when it comes to Big Data's impact. Big Data is now of acute strategic interest for every organization that aims to succeed – and it is equally important to everyone else. Whoever you are,<b><i>Data Exhaust</b> </i>tells you exactly what <i>you</i> need to know about Big Data – and what to<i>do</i> about it, too.</p>