<DIV></DIV>In the 1980s, T. Colin Campbell, PhD, co-directed a study of more than 4 dozen diseases and 367 items of socio-economic, lifestyle, nutrition, and genetic information across a population of 6,500 adults in rural china, generating more that 8,000 statistically significant associations. Those groundbreaking results, along with many other research projects described in the bestselling book, <I>The China Study, </I>support the theory that a whole-food, plant-based diet is linked to lower rates of chronic disease. </P></P>More than a million people across the world have read <I>The China Study </I>and have been convinced by empirical evidence to adopt a whole-food, plant-based diet. <I>The Campbell Plan </I>goes beyond the <I>why </I>and shows readers <I>how </I>to make the transition—and enjoy the journey—with practical guidance and a simple plan to make a whole-food, plant-based lifestyle easy and sustainable.</P><I></P>The Campbell Plan </I>is full of the cutting-edge nutritional research that fans of <I>The China Study </I>have come to expect. Dr. Thomas Campbell speaks to the reader about health, weight loss, and the science behind it. He also addresses the biggest difficulties of transitioning to a plant-based diet; the most frequently asked questions he receives from patients, practitioners, and readers; and the most cutting-edge research in nutrition. <I>The Campbell Plan</I>’s combination of practical tools and the research-based evidence of <I>The China Study </I>will change people’s lives for generations to come.