<div>Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. <I>Managing Corporate Design</I> addresses—head-on?these new challenges in a highly practical manner.<BR><BR>Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers:<BR><BR>Developing a framework<BR>Assessing the value you offer<BR>Recognizing the business role of design<BR>Communicating in a corporate language<BR>Gaining and forming business relationships<BR>Developing design briefs and approval presentations<BR>Managing and hiring staff<BR>Incorporating creativity<BR>Overcoming obstacles and moving forward!<BR><BR>These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today.</div>