Stressing the importance of marketing and branding in the long-term sustainability of an audiology or hearing instrument practice, this handbook for graduate students and experienced audiologists provides how-to guidelines for creating and implementing marketing plans in both for-profit and non-profit practice contexts. With a special focus on social media and digital marketing, coverage encompasses using marketing to shape people’s attitudes to hearing care, branding a practice, disease state marketing and interventional audiology, and marketing university and other nonprofit audiology clinics. The book includes numerous checklists, guidelines, and lists, along with black and white screenshots. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)