<DIV>Which kind of tool can be used by the social community to "take care" of its cultural and natural resources? What public support has been expected by cultural organizations in charge of managing such common goods? Managing Cultural Heritage explores managerial and governance issues within the cultural heritage sector, with particular regard to the ecomuseum. Moreover, a social accountability model is supplied to ecomuseums in order to be accountable towards its shareholder, the local community.</p></div>