<br>The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford - and then give it to them - you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guid contains 21 powerful ideas you can use to immediately improve your strategic marketing results.<div><br></div><div>You'll discover how to:</div><div><ul><li>build your customer base</li><li>set yourself apart from the competition</li><li>answer three crucial questions about any new product or service</li><li>use market research and focus groups to fuel better decisions</li><li>fulfill a basic emotional need for buyers</li><li>determine the correct price point for your offerings</li><li>become truly customer-focused</li><li>make the most of your distribution channels</li><li>master the concepts of specialization, differentiation, segmentation, and concentration</li><li>give customers a reason to switch from your competitors</li><li>and more</li></ul><div>Packed with time-tested marketing strategies, this practical and portable audiobook shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.</div></div>