<div><p>Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This third edition focuses on a number of tool updates and examines the changes brought about by Hummingbird, Google's context-aware algorithm.</p><p>The book is perfect for anyone interested in becoming an SEO practitioner, as well as people already working in the profession. For novices, it's a complete and thorough education on search engine optimization—SEO 101. For experienced SEO practitioners, this book serves as an extensive reference volume to support ongoing engagements.</p><ul><li>Comprehend SEO’s many intricacies and complexities</li><li>Explore the underlying theory and inner workings of search engines</li><li>Understand the role of social media, user data, and links</li><li>Discover tools to track results and measure success</li><li>Recognize how changes to your site can confuse search engines</li><li>Learn to build a competent SEO team with defined roles</li><li>Glimpse the future of search and the SEO industry</li></ul></div>