<p style="margin:0px">To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real.</p><p style="margin:0px">In <b><i>The Complete Guide to B2B Marketing</b> </i>, King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing:<i>automation, personalization</i>, and <i>experimentation</i>. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to:</p><ul><li><div style="margin:0px">Systematically assess your context and customer, via personas, profiles, and other powerful techniques</div></li><li><div style="margin:0px">Choose among today's panoply of marketing options, tools, and techniques</div></li><li><div style="margin:0px">Build a more agile B2B marketing organization, and link its goals more tightly to strategy</div></li><li><div style="margin:0px">More accurately estimate marketing spend and ROI</div></li><li><div style="margin:0px">Systematically optimize demand generation and many other key functions</div></li><li><div style="margin:0px">Leverage higher-value approaches to web/mobile, SEO, and customer community-building</div></li><li><div style="margin:0px">Gain more value from corporate standards and your creative services vendors</div></li><li><div style="margin:0px">Discover what worked and what didn't, and use this knowledge to improve more quickly</div></li></ul><p style="margin:0px">You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find <b><i>The Complete Guide to B2B Marketing</b></i>invaluable – whatever your company's size, product, service, or industry.</p>