<i><p style="margin:0px">This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it!</p><p style="margin:0px"></p></i><p style="margin:0px">Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete.<b><i>In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market,</b></i>pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target<i>every</i> message to <i>every</i> individual.</p><p style="margin:0px"></p><p style="margin:0px">First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with:</p><ul><li><div style="margin:0px">New data management platforms</div></li><li><div style="margin:0px">Advanced solutions for offline, mobile, and location data</div></li><li><div style="margin:0px">Powerful new ad production and serving technologies</div></li></ul><p style="margin:0px">Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the<i>Digital Advertising Technology Stack:</i> a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance.</p><p style="margin:0px"></p><b><i><p style="margin:0px">Personalized Digital Advertising</b> </i>will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.</p>