<div><b>Get your idea off the ground.</b><br><br>You’ve got a great idea that will increase revenue or boost productivitybut how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust. Or perhaps you’re intimidated by number crunching.<br><br>The <b><i>HBR Guide to Building Your Business Case</i></b>, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You’ll learn how to:<br><br>Spell out the business need for your idea<br>Align your case with strategic goals<br>Build the right team to shape and test your idea<br>Calculate the return on investment<br>Analyze risks and opportunities<br>Present your case to stakeholders<br></div>