<div><div><p><I>So Bad They're Great</I> profiles the most accomplished assholes from the last 100 years, marveling at how they turned bad behavior into a virtue. After all, Kanye West is certainly a brilliant musician and performer, but his antics at the Grammys (and elsewhere) are what turned him into a national obsession. Often, by simple instinct, people as varied as Walt Disney, Ernest Hemingway, Paris Hilton, Donald Trump, and Justin Bieber have been able to profit from their own worst instincts. So how do they do it? This is the question at the center of each of these 50 hilarious, loving profiles.</p></div></div>