<p>The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay.</p><p></p><p>As traditional manufacturing companies move to service provision, how should they price their services?</p><p>What pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get your services offering right, but your pricing model wrong?</p><p></p><p></p><p><i>Mastering Services Pricing </i>shows you how to create pricing that allows you to deliver maximum profit<i>and</i> high client satisfaction. </p><p></p><p>· Learn that the ‘cost plus’ model won’t work for service provision</p><p>· Understand how your competitors will use pricing to gain market share, create growth and tie in existing customers</p><p>· Recognise that <i>Product pricing is coercive, services pricing is collaborative</i></p><p>· Understand that services pricing includes lots of ‘frees’ </p><p>· Understand market positioning and how this affects your price and how you can communicate this to clients</p><p>· Discover how to maximise profit and client satisfaction</p><p>· Be confident in your pricing strategy by having a sound basis for your decision making</p>