<div>In a fast-moving world that feeds on a 24-hour news cycle and spreads outrage like a virus, one wrong decisionor one bad tweetcan destroy a good reputation. Beloved celebrities can become pariahs. Ordinary people can become infamous. If<i>you</i> were ever caught up in today’s media grind, you and your life’s work could easily become fodder for TV talk shows and vicious Internet commentators.<br><br>So how would you react? What would you do?<br><br>Michael Sitrick, the internationally renowned crisis manager to celebrities and CEOs, shares some of his highly sought-after advice on how to save your reputation in today’s high-stakes media game. Lauded by<i>The Los Angeles Times</i> as The Wizard of Spin,” Sitrick gives readers the inside scoop on several national scandals faced by his big-name clients and outlines the basic principles of good crisis PR.</div>