<p>The Art of Short-Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short-form filmic content – a category which includes television commercials, music videos, clips on YouTube, trailers advertising upcoming releases, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though it is an important part of the film industry, it is typically overlooked in books on the art of filmmaking.<i>The Art of Short-Form Content </i>fills this industry void by answering the type of questions that working short-form content creators deal with every day. As Cook explains, though short form content is limited in time, it is not limited in quality and message. In this step-by-step, full-color guide, you will find:</p><p></p><ul><p></p><li>Interviews with leading short-form content creators<p></p><p></p></li><li>Details on how to create everything from a corporate piece to a Super Bowl spot<p></p><p></p></li><li>Strategies for how to attract viewer attention to your content in the first seconds of watching<p></p><p></p></li><li>Extensive information on how to effectively utilize sound design for your piece<p></p><p></p></li><li>A comprehensive companion website with videos and interactive learning tools that can be found at www.focalpress.com/cw/cook<p></p></li></ul>