Author Danny Rogers presents students, academics, researchers, and professionals working in a wide variety of contexts with an examination of several media campaigns from the 1970s to the present that exemplify the best of PR and communications globally. The author has organized the ten chapters that make up the main body of his text in three parts devoted to old school, robust media battles but with leadership, strategy, and innovation; new approaches in global entertainment and sport, based on coalition and creativity; and modern marketing movements with digital convergence and purpose. The author is a journalist and editor based in the UK. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)