<div><p>This book provides a clear, unbiased overview of the entire web content management ecosystem, from platforms to implementations, without needing deeply technical knowledge. The information in <i>Web Content Management</i> will give you a foundation of understanding necessary to make better decisions about platforms, features, architectures, and implementation methods to ensure your project solves the right problems and positions your organizations for future success.</p><p>Are you trying to understand web content management without having to understand programming? Are you a project manager who wants to know how to manage an effective web content management implementation? Are you trying to select a CMS but are confused about the promises, terminology, and buzzwords? This book will help.</p><ul><li>Learn about what particular features of a website make CMS implementations expensive and how to measure risk</li><li>Evaluate key questions relevant to platform and architecture</li><li>Understand when to use pre-built CMS vs. building one in-house, as well as SaaS platforms vs. installed platforms</li></ul></div>