<div><p>Since its launch in Australia, the national safety campaign <i>Dumb Ways to Die</i> has quickly become a worldwide phenomenon, winning millions of fans across the globe when the song became an iTunes top ten tune in 28 countries! Quirky and catchy as the song, the <i>Dumb Ways to Die</i> mini kit includes a head-popping figurine that sings the chorus, from the wildly popular video, and a 32-page mini book with lyrics from the song and full-color illustrations.<br></p></div>