Bryan Mattimore is a big idea guy—bringing in over $3 billion in sales for Fortune 500 companies through innovation projects. In<i>Start Me Up: 21 Days To a Big Idea</i>, Mattimore takes readers through a disciplined, creative process to help aspiring entrepreneurs create an original new business concept.<br><br>By investing less than an hour a day for twenty-one days, the “student” will: 1) learn a new toolkit of creative thinking strategies and problem solving techniques that can be useful for solving a wide variety of both personal and professional challenges, and 2) generate more than a dozen practical new business concepts from which to choose the highest potential/winning idea for a new start-up.<br><br>Entertaining and easy-to-follow, <i>Start Me Up</i> is a must-read to all aspiring entrepreneurs, helping you to find and implement your first—or your next—biggest idea.