Now available again, this is the definitive<br>reference book on the work of Dieter<br>Rams. In his more than 40 years at Braun,<br>Rams established himself as one of the most<br>influential designers of the twentieth century.<br>True to the principle of &quot;less, but better,&quot;<br>his elegantly clear visual language not<br>only defined product design for generations,<br>but also our fundamental understanding of<br>what design is and what it can and should<br>do. Less and More offers boundless inspiration<br>for anyone interested in the aesthetic<br>and functional aspects of applied design.<br>This book elucidates the philosophy of<br>Dieter Rams that is best summed up in the<br>ten rules of design that he created more<br>than thirty years ago. Sometimes referred<br>to as &quot;the ten commandments,&quot; they are<br>just as relevant today: Good design is innovative.<br>Good design makes a product useful.<br>Good design is aesthetic. Good design<br>helps a product to be understood. Good<br>design is unobtrusive. Good design is honest.<br>Good design is durable. Good design is<br>consistent to the last detail. Good design<br>is environmentally friendly. Good design is<br>as little design as possible.<br>Less and More features images of hundreds<br>of Rams's products as well as his<br>sketches and models --from Braun stereo<br>systems and electric shavers to the chairs<br>and shelving systems that he created for<br>Vitsoe. In addition to the rich visual presentation<br>of his designs, the book contains<br>texts by international design experts that<br>explain how the work was created, describe<br>its timeless quality, and put it into a contemporary<br>context.