<p>Trade shows and film and television markets have become the<i> </i>go-to avenues for marketing and advertising in the world of media.<i> How to Work the Film &amp; TV Markets</i> by Heather Hale offers practical advice and current insights to help independent producers optimize their chances for success at these markets around the world. Here, established veterans and industry disrupters alike share insider advice, dos and don’ts, and illustrative anecdotes from every angle of the marketplace so readers can make the most of their investments of time, money and creative energy. Heather Hale makes strategizing and navigating these markets easy by providing step-by-step instructions and sample calendars of events. This creative guide also offers:</p><p></p><ul><p></p><li>Information on how, when, and where to schedule industry meetings<p></p><p></p></li><li>Strategies for developing the best and most effective pitch<p></p><p></p></li><li>Creative and informative approaches to scoring after-party and private event invites<p></p><p></p></li><li>A comprehensive companion website featuring up-to-date market dates, locations, and links as well as helpful templates located here: www.focalpress.com/cw/hale<p></p></li></ul><p></p>