<div><p>Now that more people spend more time interacting with mobile apps than with their desktop counterparts, you need to think about your iOS app’s performance the moment you write your first line of code. This practical hands-on guide shows you how.</p><p>Through specific and concise tips for designing and optimizing your apps, author Gaurav Vaish provides solutions to many common performance scenarios, including reusable code that you can put to work right away. Ideal for experienced iOS developers, this book focuses on native iOS apps, rather than mobile web apps or hybrid apps.</p></div>