So you want to publish a magazine? This is your guide. It will show you how to take your concept from idea to proper publication, step-by-step. It covers all the nuts and bolts of magazine publishing, from budgeting and distribution to design and print.<br><br>It also acts as an inspirational resource, with case studies from magazines across the sector – from the most niche indie titles, through the main players of the independent scene, to the most innovative and successful larger scale publications.<br><br>How many people do you need? Do you want to take advertising? Should you hire a distributor or focus on subscriptions? Interviews with industry insiders – editors, art directors, printers, distributors, retailers and more – are filled with expert tips and examples so you can make the right plan for every aspect of your publishing project. <br><br>Both print and digital magazines are represented, with a focus on navigating the pitfalls associated with transitioning a print title to digital platforms (and vice versa), mastering social media and creating content specifically for digital readers.