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Scaling Lean

<b>A hands-on guide to the metrics that matter most to young tech startups.<br><br></b>In the early stages of a tech startup's life, it's hard to decipher the meaningful<br>metrics from the distractions. How do you know if your product is working? Is it<br>the number of new signups? Average amount of time spent on the site? Revenue,<br>even if you don't have a revenue model yet?<br><br>In <i>Scaling Lean</i>, serial entrepreneur and author of the startup cult classic<br><i>Running Lean</i> Ash Maurya offers a tactical handbook for measuring and scaling a<br>tech startup with maximum efficiency and efficacy. Maurya pairs real-world<br>examples of startups like Airbnb and Dropbox with techniques and language from<br>the manufacturing world to create a new model for measuring and describing an<br>early stage startup's success. <i>Scaling Lean</i> is an indispensable handbook for<br>startup founders graduating from the incubator stage to build their business in the<br>real world.
 

  Autore: Maurya Ash  
  Editore: PORTFOLIO  
  Isbn: 1101980524  
  EAN : 9781101980521  
  Data pub. 14 Jun 16  
  Collana: Portfolio (Hardcover)  
  Classificazione:BUSINESS and ECONOMICS  
  Pagine: 290  
  Prezzo: € 26,80  







 
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