From the bestselling author of CURRENCY WARS and THE DEATH OF MONEY comes a short, provocative argument for the enduring value of gold.<br><br>James Rickards is the most visible, vocal, and intelligent proponent for the gold standard today, and his unwavering stance on gold's value has drawn him hordes of lifelong fans. In THE NEW CASE FOR GOLD Rickards explains why gold is one of the safest assets for investors in times of political instability and market volatility, and how every investor should look to add gold to his or her portfolio. He draws on historical case studies, monetary theory, and personal experience as an investor to argue that gold should be a part of any prudent investor's portfolio. And he provides tools and mental models for how investors can make the case for gold to the skeptics in their lives. A must-read for any fan of Ron Paul's END THE FED or Rickards' previous works.