Like the ocean, the marketplace constantly changes and today's cresting reward becomes tomorrow's crashing risk. Better take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion and persistence—and they relish a challenge. So it's no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro, O'Neil, Reef, Quicksilver). Packed with stories of surf innovators, entrepreneurs and legends, Make Your Own Waves readies you for success