<p>Authors Bob Frank, Ben Bernanke, and introducing Kate Antonovics from the University of California San Diego, present a<i>coherent short list of core principles in introductory economics</i> and reinforce them by illustrating and applying each in numerous contexts. With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become “economic naturalists:” people who employ basic economic principles to understand and explain what they observe in the world around them.</p><p><i>Principles of Microeconomics</i>, sixth edition, is thoroughly integrated with the adaptive digital tools available in McGraw-Hill’s LearnSmart Advantage Suite, proven to increase student engagement and success in the course.</p>