<p class="x_MsoNormal" style="margin:0in 0in 0pt"><font size="2"><font face="Arial"><b style=""><i style=""><span style="">Corporate Communication</span></i></b><span style="">stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.<span style="">&nbsp;</span>Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.<span style="">&nbsp; </span><b style=""></b></span></font></font></p>