Any business needs Innovators to stay competitive, and Rebels to survive. That's the thesis of the book written by Matteo Rizzi and based on 20 years of lateral thinking, and a rather unusual corporate and entrepreneurship experience. With author's background in financial services, and using concrete examples of disruptive innovation as one of the biggest opportunities that everyone should be taking into consideration, this is an inspirational journey where - hopefully - misfits get a spot to be heard, and everyone gets an opportunity to understand a different innovation perspective.